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The internet’s favourite autumn scents — here are 10 and whether they live up to it.
My top pick: Viral fragrances are viral for a reason, but not always a good one. Some are genuinely great; some just photograph well.
1. Baccarat Rouge 540
The most-hyped scent of the decade. Shop baccarat rouge 540 on Amazon →
2. Santal 33
The cult sandalwood everyone recognises. Shop santal 33 perfume on Amazon →
3. Tobacco Vanille
The autumn classic that spawned the dupes. Shop tobacco vanille perfume on Amazon →
4. Delina
A viral floral with real staying power. Shop delina perfume on Amazon →
5. Black Opium
Coffee-vanilla, permanently popular. Shop black opium perfume on Amazon →
6. Cloud by Ariana Grande
An affordable viral gourmand. Shop cloud perfume ariana grande on Amazon →
7. Glossier You
The much-discussed skin scent. Shop glossier you perfume on Amazon →
8. Sol de Janeiro Mist
The body mist that went everywhere. Shop sol de janeiro body mist on Amazon →
9. Phlur Missing Person
A viral skin-scent musk. Shop phlur missing person perfume on Amazon →
10. Dupe Versions
Affordable alternatives to each of the above. Shop perfume dupe set viral on Amazon →
The bottom line
Tobacco Vanille and Santal 33 genuinely earn the hype. For the rest, try a dupe first — several of the viral scents are far more replicable than their price suggests.