Heads up: this post has affiliate links, so Manhattan Society may earn a small commission if you buy through them — never at any extra cost to you. I only recommend things I’d tell a friend to buy. Amazon sets prices and stock.
The right mask depends entirely on what you are treating — here are 13 sorted by concern.
My top pick: A mask is a concentrated dose of one active. Choosing by concern rather than by packaging is the whole game.

1. Clay Mask for Oil

Clay to absorb excess oil and decongest. Shop clay mask oily skin on Amazon →
2. Hydrating Overnight Mask

A sleeping mask for dry skin. Shop overnight hydrating mask on Amazon →
3. Enzyme Mask for Sensitivity

Gentle fruit enzymes instead of acids. Shop enzyme mask sensitive skin on Amazon →
4. Chemical Peel for Texture

An AHA peel for surface smoothing. Shop at home chemical peel aha on Amazon →
5. Brightening Mask for Dullness

Vitamin C or niacinamide for glow. Shop brightening face mask vitamin c on Amazon →
6. Charcoal Mask for Pores

Charcoal to draw out congestion. Shop charcoal mask pores on Amazon →
7. Soothing Mask for Redness

Centella or oat to calm irritation. Shop soothing mask redness centella on Amazon →
8. Sheet Mask for Hydration

A single-use hydrating sheet. Shop hydrating sheet mask on Amazon →
9. Retinol Mask for Ageing

A retinol treatment mask. Shop retinol face mask on Amazon →
10. Sulphur Mask for Acne

Sulphur to treat active breakouts. Shop sulfur mask acne on Amazon →
11. Peel for Dark Spots

A targeted pigmentation peel. Shop peel dark spots hyperpigmentation on Amazon →
12. Cryo Mask for Puffiness
A cooling mask for morning puffiness. Shop cooling ice face mask on Amazon →
13. Mask Application Brush
A brush for even, mess-free application. Shop face mask applicator brush on Amazon →
The bottom line
Clay for oil, hydrating overnight for dryness, enzyme for sensitivity — those three cover most people. Use a brush; fingers waste half the product.