Heads up: this post has affiliate links, so Manhattan Society may earn a small commission if you buy through them — never at any extra cost to you. I only recommend things I’d tell a friend to buy. Amazon sets prices and stock.
Doe-eye makeup makes your eyes look bigger, softer, and more open — here are 11 products and techniques to nail the look.

1. Wispy Doe-Eye Lashes

False lashes that fan out at the outer corners for wide eyes. Shop wispy lashes doe eye on Amazon →
2. White Eyeliner Pencil

White liner on the waterline to make eyes look bigger and brighter. Shop white eyeliner pencil on Amazon →
3. Soft Brown Crease Shadow

A matte brown blended into the crease for subtle depth. Shop soft brown eyeshadow crease on Amazon →
4. Champagne Inner Corner

A shimmery champagne shadow on the inner corner to brighten. Shop champagne shimmer eyeshadow on Amazon →
5. Brown Eyeliner Pencil

Brown liner instead of black for a softer, more open look. Shop brown eyeliner pencil soft on Amazon →
6. Lengthening Mascara

A lengthening mascara that fans lashes out without clumping. Shop lengthening mascara on Amazon →
7. Under-Eye Concealer Bright

A brightening concealer under the eyes for a wide-awake look. Shop brightening under eye concealer on Amazon →
8. Cream Blush High Placement

Cream blush placed high on the cheekbones for a lifted look. Shop cream blush high cheekbone on Amazon →
9. Clear Lash Glue
Invisible lash glue for a seamless false-lash application. Shop clear lash glue invisible on Amazon →
10. Fawn-Tone Lip Tint
A lip tint in soft fawn or nude for a petal-lip finish. Shop lip tint nude fawn on Amazon →
11. Fluffy Brow Gel
A brow gel for brushed-up, fluffy brows to open the eye area. Shop fluffy brow gel clear on Amazon →
The bottom line
Wispy doe-eye lashes and white waterline liner are the two non-negotiables. Brown eyeliner softens the look, and high-placed cream blush lifts the whole face.